Resume

Sarah Zorn 

Brand copywriter, content strategist, and cookbook author 

347-403-3740 
sarahzorn1@gmail.com 

PROFESSIONAL SUMMARY 

Sarah Zorn is a James Beard Award-nominated cookbook co-author, food writer, and recipe editor, as well as an expert copywriter for leading CPG brands. She excels at exceptional strategic communication, creativity, and attention to detail, ensuring the highest standards of quality and consistency across all projects. 

SKILLS 

Strategic content planning // Copywriting and editing // Project management // Team collaboration //Co-authoring book manuscripts// Recipe development// Recipe testing // Book proposals // CMS // Google Workspace 

SENIOR BRAND COPYWRITER 
06/2023 to CURRENT 
Nom Nom 

  • Oversee all copy and communications for the Mars-owned company, Nom Nom, a leading CPG brand in the fresh dog food space. 

  • Created brand book with guidelines codifying house voice, tone, and style, to ensure brand consistency across all marketing channels. 

  • Spearheaded website refresh, revitalizing brand's online presence with compelling, SEO-optimized copy, enhancing user experience and supporting the transition from direct-to-consumer (DTC) to an omnichannel strategy. 

  • Launched six new SKUs to date, crafted product messaging and packaging copy that communicated unique benefits, driving consumer engagement and contributing to significant sales growth. 

  • Develop integrated 360° marketing campaigns, executed across TV, out-of-home (OOH), digital, and social platforms, amplifying brand awareness and boosting customer acquisition. 

  • Led storytelling for omnichannel transition, creating cohesive messaging strategies to support retail partnerships, unifying brand voice across digital and brick-and-mortar channels. 

  • Increased brand visibility with TV spots, writing scripts and producing impactful ads that resonated with target audiences, increasing traffic and sales. 

SENIOR COPY MANAGER 
03/2022 to 06/2023 
PetPlate  

  • Led cross-functional collaboration and creative solutioning as PetPlate's first in-house head of copy. 

  • Significantly boosted brand awareness in a crowded pet products category, and increased active customer base by 29%, monthly orders by 22%, and monthly gross sales by 38%, via development of distinctive on-brand copy and concepts that were messaged across the business. 

  • Saved company over 100K in agency fees by bringing creative in-house for product packaging, promotion and performance campaigns, emails, television commercials, and trade show booth design. 

  • Partnered with the executive, product, and brand teams to release 10 new products to market, conceptualizing everything from packaging to landing pages and product display pages, Amazon and third party retail copy, and creative campaigns. 

  • Owned the brand blog, using SEO-focused strategy to increase monthly pageviews by 68%, and rank #1 on Google for multiple valuable keywords and search terms. 

SENIOR COPYWRITER 
06/2020 to 02/2022 
Mouth.com & iGourmet.com 

  • Developed and executed strategic copy creation and content concepts for two online specialty food marketplaces. 

  • Spearheaded content strategy development, resulting in a clear roadmap for ongoing content creation efforts.

  • Implemented A/B testing of ad copy variations, leading to more effective advertising campaigns overall. 

  • Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement. 

  • Presented clients with unique copy options based on overall marketing objectives. 

COOKBOOK EDITOR
1/2024 to CURRENT 
Editor: Untitled Eater/Vox Media cookbook (Abrams, 2026). 

  • Managed a team of 10 freelance writers and 1 recipe tester. 

  • Coordinated and assigned topics for chapters. 

  • Coordinated partnerships with over 100 restaurants and chefs. 

  • Negotiated recipe contributions and assisted in finalizing contracts. 

COOKBOOK CO-AUTHOR AND RECIPE EDITOR 
07/2013 to CURRENT 

Ushered multiple books through the publishing process, from proposal to procurement to promotion. Worked collaboratively with chefs, restaurateurs, artisans and culinary influencers to weave their stories into compelling narratives and capture their unique voice. Developed, tested, and edited recipes for ease, accuracy, and adherence to publisher style guides. 

  • Co-Author & Recipe Tester: Untitled Paulie Gee Cookbook (Union Square Publishing, 2026) 

  • Recipe Tester: Untitled Jenn Lueke Cookbook (HarperCollins, 2026) 

  • Recipe Tester: In Edith’s Kitchen with Edith Galvez (Simon & Schuster, 2026) 

  • Recipe Tester: So Easy, So Good with Kylie Sakaida (Simon & Schuster, 2026) 

  • Co-Author & Recipe Tester: Dac Biet: An Extra Special Vietnamese Cookbook (Knopf, August 2024 // #1 best-selling Vietnamese book on Amazon) 

  • Co-Author & Recipe Tester: Sunday Best: Finding the End of Week Spirit in Every Day (Clarkson Potter, 2022 // James Beard-nominated) 

  • Co-Author & Recipe Tester: Homage: Stories and Recipes from an Amish Soul Food Kitchen (Chronicle Books, 2022 // James Beard-nominated) 

  • Recipe Tester: Nom Wah Tea Parlour Cookbook (HarperCollins, 2020) 

  • Recipe Tester: Xi'an Famous Foods Cookbook (Abrams, 2020) 

  • Co-Author & Recipe Tester: Levant: Modern Middle Eastern Cooking from Tanoreen (Hachette, 2018) 

RECIPE EDITOR AND EDITORIAL CONTRIBUTOR 
09/2016 to 12/2021 

Developed, tested, and edited recipes, and created digital, print and video content for an extensive roster of respected outlets. 

  • Client Roster (abbreviated): Eater, Esquire, Food Network, Saveur, Rachael Ray magazine, Allrecipes, Civil Eats, Thrillist 

E-COMMERCE EDITOR AND COPYWRITER 
12/2018 to 01/2023 

Executed vigorous product testing, in order to craft informative and engaging reviews designed to gain consumer trust and earn conversions. 

  • Client Roster (abbreviated): Wirecutter (New York Times), OXO International, Chefman Brands, Reviewed (USA Today), Food Network (Discovery), Epicurious (Conde Nast) 

FOOD EDITOR 
06/2012 to 09/2017 
Northside Media/Brooklyn Magazine 

● Head of all culinary content for print magazine, website, and national food festivals. 

● Managed multiple projects simultaneously and oversaw work of freelance writers and junior staff members, ensuring timely delivery of high-quality editorial work. 

● Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content. 

EDUCATION
Bachelor of Arts 
Syracuse University, Syracuse, NY