Writing Samples

New Product Names

FreshBaked (trademarked name for PetPlate’s new brand of human-grade dry dog food)

Roost Rulin’ Chicken (FreshBaked chicken recipe)

Lean & Mean Venison (fresh food recipe)

Power Packed Pork (fresh food recipe)

Trail Blazin’ Beef (FreshBaked beef recipe)

Soothe Operator Soft Chews (digestive supplements)

Hip Hopping Soft Chews (mobility supplements)

Chill Out Soft Chews (calming supplements)

Up to Fluff Soft Chews (skin and coat supplements)

Package Copy

(FOP)

FreshBaked

Roost Rulin’ Chicken Recipe

Grain-Free Nuggets

Human-Grade Food for Dogs

Vet-designed for balanced nutrition

Slow-baked to lock in nutrients

Made with USDA premium chicken

Visible veggies, fruit & superfoods

No fillers, no by-products

BOP

Link

Our Story

We all know our dogs’ signals. The exuberant tail wag when they’re happy. That tippy tap toe dance when they’re hungry. And the soulful expression when they’re sad. 

Winston had been busy sending his dog dad signals, too. Both through his serious digestive issues, and the way he would flat-out ignore the meals that were offered to him. And one day, when Renaldo Webb’s consulting job took him to the factory floor of a giant pet food manufacturer, he finally realized what his pup’s messages meant. Because this wasn’t “food” at all. It was a slurry of feed-grade ingredients—deemed unfit for human consumption—cooked at ultra-high, nutrient-zapping temperatures. No wonder Winston rejected his food. It was literally making him sick. 

Winston had been communicating, and Renaldo was determined to listen. Not just to his dog, but to all dogs. He teamed up with Dr. Renee Streeter, a leading veterinary nutritionist, to develop nutrient-rich recipes made with REAL, human-grade ingredients. When he saw how quickly it made a difference in Winston’s happiness and health, he began offering his gently cooked meals to friends and family. Their dogs thrived, and he knew he was on to something. 

Renaldo founded PetPlate in 2016. What began as a goal to help one dog evolved into a mission to help as many dogs and their families as possible, through millions of high-quality meals and counting! 

Our Dogma

We’re taking back the term “dog food.” For us, it isn’t an insult. It means REAL, top-quality, human-grade ingredients cooked gently in small batches in USDA kitchens.

Dogs are one of the most diverse species on Earth. It’s time to feed them like it. We don’t believe in a one-size-fits-all approach for people or pups (could YOU eat the same meal day in and day out?) which is why we offer such a wide variety of recipes.

If you eat better, you feel better. It’s not rocket science. But it is science. Our perfectly balanced meals are specially formulated and optimized at every level, to give dogs the flavors they crave and the nutrients they need. 

We’re not afraid to evolve. Dogs did it. It’s how roving packs of wolves became Chihuahuas and Great Danes. We’re forever striving to know more and do better so we can fulfill our ultimate mission…to help pups and their people live longer, happier, and healthier lives. 

Dogs deserve a seat at the table. They’ve been telling us for years what they want and need. PetPlate is here to listen, by delivering the highest quality meals imaginable. 

Link

FreshBaked™ Landing Page

Introducing FreshBaked™

The crunch they crave. The nutrients they need. The human-grade quality they deserve. Available now.

[Get FreshBaked]

Fresh is Baked into our DNA

Whether slowly baked or gently cooked, we always keep it FRESH. Human-grade, vet-designed, and bursting with high-quality ingredients never before seen in dry food, FreshBakedTM is the next-level answer to customizing a one-of-a-kind meal for your one-of-a-kind pup!

Bites that pack a crunch:

• Made exclusively with premium meats

• Visible veggies, fruit, and superfoods

• Vitamin and antioxidant-rich ingredients

• A good source of prebiotics and postbiotics

Gently baked, never burnt

Why it's better

• Our Ingredients

  Whole, human grade ingredients you can see and recognize, not feed grade ingredients

• Our Process

  Gently mixed, molded and slowly baked in home-style oven, not "kibbled," or coarsely ground, extruded and high-heat treated

[Get Freshbaked]

Dry done different

We took a different approach to making FreshBaked. Your pup deserves less-processed, whole foods.

• Paddle blended to keep ingredients whole

• Gently pressed into the ideal, bite size cluster

• Slowly tunnel-baked to protect nutrients

• Blended with whole dried blueberries and cranberries

Pick your plan

Find the FreshBaked plan that fits you and your pup's needs:

• FreshBaked Only

  Complete and balanced human grade nutrition, no freezer space required

• FreshCombo Plan

  The perfect blend of cruncy and chunky. Ideal nutrition, high in moisture

[Find Your Plan]