Resume

PROFESSIONAL SUMMARY

Award-nominated copywriter and content strategist with 10+ years of experience leading brand storytelling and omnichannel marketing for top CPG and lifestyle brands. Proven ability to scale content, drive revenue, and establish brand voice across diverse channels including DTC, retail, TV, social, and print. Recognized for delivering high-impact results through strategic messaging, data-backed creative, and collaborative leadership.

CORE COMPETENCIES

Brand Strategy | Copywriting & Editing | Content Development | Campaign Management | Cross-Functional Collaboration | Omnichannel Marketing | SEO Optimization | Product Launches | Email & SMS Marketing | CMS & Web Content | Leadership & Team Building | Project Management

PROFESSIONAL EXPERIENCE

Nom Nom (Mars Petcare)

Senior Brand Copywriter — 06/2023–Present

• Drove 40% YoY growth in customer acquisition by developing high-impact, full-funnel messaging for omnichannel campaigns spanning TV, digital, OOH, and social.
  
  •Launched six new SKUs with packaging and go-to-market copy that amplified key product benefits and increased trial in new retail channels.
  
  •Led rebranding and voice evolution during the company’s transition from DTC to omnichannel, crafting a brand book that unified voice, tone, and messaging across all touchpoints.
  
  •Enhanced site performance and SEO rankings by rewriting key landing pages and homepage content, resulting in increased organic traffic and engagement.
  
  •Worked with growth team to optimize copy towards concepts that drove highest CTR and lowered CAC.
  
  •Wrote copy for a/b testing ads on Meta, Google search, demand gen and PMax, programmatic display (Live Intent), direct mail, tiktok, YouTube, and CTV. Developed concepts for influencer and podcast briefing documents.
  
  •Increased email open rates by 15%, CTR by 44%, retention by 8%, and conversion rates by 20% through data-informed subject lines, segmentation strategies, and persuasive, conversion-oriented copy. Developed and A/B tested lead generation popups, resulting in a 49% increase in conversion rates.
  
  •Scripted national TV ads and paid and organic video content that advanced brand storytelling and resonated with pet parents across diverse demographics.
  
  •Improved internal collaboration and campaign efficiency by building and managing a centralized marketing content calendar for cross-functional teams.

PetPlate

Senior Copy Manager — 03/2022–06/2023

• Increased monthly gross sales by 38%, customer base by 29%, and orders by 22% through end-to-end campaign ownership.

• Saved $100K+ annually in agency fees by building and managing in-house creative capabilities.

• Directed copy and strategy for 10+ new product launches across DTC, Amazon, and third-party retailers.

• Grew blog traffic by 68% and secured multiple #1 Google keyword rankings via SEO-optimized content.

• Partnered cross-functionally with executive, product, and marketing teams to ensure message-market fit.

Mouth.com & iGourmet.com

Senior Copywriter — 06/2020–02/2022

• Developed full-funnel messaging strategy for specialty food e-commerce platforms, boosting brand equity and conversion.

• Increased ad performance through A/B testing and ongoing creative iteration.

• Created product-focused landing pages, promotional assets, and seasonal marketing campaigns.

• Analyzed content performance metrics and adjusted strategy to maximize impact.

Cookbook Co-Author, Editor & Recipe Tester

Knopf, Clarkson Potter, HarperCollins, Simon & Schuster, Abrams, Chronicle — 2018–Present

• Secured multiple six-figure book deals by identifying unique culinary voices, conceptualizing sellable proposals, and leading projects through competitive bidding processes with top publishing houses.
  
  •Co-authored and tested 500+ recipes across 7 published cookbooks, including two James Beard Award-nominated titles and one #1 Amazon bestseller in its category.
  
  •Managed end-to-end editorial process from pitch to publication: storyboarding, writing, editing, recipe development/testing, and coordinating with editors, agents, and photographers.

E-Commerce Editor & Copywriter

The New York Times, USA Today, Food Network, Epicurious, OXO, Chefman — 2018–2023

• Boosted purchase intent and conversions by crafting authoritative, SEO-optimized product reviews based on rigorous hands-on testing across home, kitchen, and lifestyle categories.
  
  •Tailored tone and depth to match each publication’s audience and editorial voice—ranging from technical breakdowns to lifestyle-focused recommendations.
  
  •Wrote and optimized long-form guides, roundups, and single-product reviews in alignment with search trends and review-based SEO strategies.

Branded & Sponsored Content Creator

McCormick Spices, Krug Champagne, Simply Lemonade, ACME Markets — 2018–2020

• Drove brand growth and customer engagement by producing high-impact editorial content and integrated marketing campaigns, boosting sponsor visibility and fostering long-term brand loyalty.
  
  •Strategically crafted storytelling and multi-channel campaigns that increased audience engagement, enhanced brand awareness, and supported revenue growth objectives.
  
  •Leveraged data-driven insights and market trends to tailor content that resonated with target demographics, maximizing ROI for sponsors.

EDUCATION

B.A., Communications — Syracuse University, Syracuse, NY

TECHNICAL SKILLS

CMS Platforms (Butter, WordPress) | Google Analytics | Asana | Figma | Microsoft Office | Google Workspace | SEO Tools (Ahrefs, SEMrush)