Senior Copywriter @ Mouth.com and iGourmet.com

For Mouth.com and iGourmet, wordplay was my bread and butter—and cheese, and chocolate. From A/B testing to ad copy finesse, I dished out words that converted, collaborating with designers and marketers to cook up a brand voice as bold as a triple-cream brie. Data-driven, pun-powered, and always on-brand—that’s the secret sauce.

Writing Samples

  • Hallowellness Box, Mouth.com

    When you’ve got it, haunt it! These treats are creepin’ it real with good-for-you ingredients, allowing you to preserve your hard won bathing suit bod, and get a head start on your boo year’s resolutions. We’re talking virtuous vittles like chocolate-covered quinoa (mmm….graaaains), individual honey straws, and ginger en-witched elixir, for helping settle your tummy after any Halloween-related indulgences. So eat, drink and be scary! 

    Health enthusiasts with a sweet tooth will fall under the spell of this box, bursting with pumpkin spice and everything nice.

    Beurre Echire AOC Unsalted Butter, iGourmet

    Leave it to the French to make a better butter. Boasting an especially light texture and faint hazelnut flavor, the slow cultured butter comes from the milk of cows that exclusively graze within 19 miles or less from the village of Échiré. Crafted by hand in a cooperative dairy, it’s made in the very same way it was 100 years ago, and is comprised of a whopping 80% butterfat. This commitment to tradition and place has earned the coveted butter Appellation d'Origine Contrôlée, or AOC, status, a French food-labeling term that protects the style, ingredients, and origin of a product. That’s why Beuree Echire AOC Unsalted Butter is served at many of the most respected restaurants in the country—and now, at your dining room table! A mere pat is able to add sophistication to the simplest dishes, from a plate of pasta to a bowl of steamed vegetables. Appreciate it in its purest form by smearing butter atop a baguette (sprinkled with a bit of fleur de sel), or use it to make ethereal pastries with the flakiest of layers, as well as succulent crusts such as pate sucree.

  • White Label Product Names

    Bear Necessities (organic gummy bears)

    Bark Up the Right Tree (single origin chocolate bark)

    Smart Cookies (small batch cookies)

    Egg to Differ (artisan Easter chocolate eggs)

    Collection Names

    All the Fall Things (harvest box)

    Snacks That Bite Back (spicy box)

    Against the Grain (gluten-free box)

    Grate Expectations (cheese box)

    Norse Code (Scandinavian box)

  • The Neighborgoods

    Jodi Kostelnik is a firm believer that you eat with your eyes first. That’s why her home goods company is inspired by the beauty of food, and its power to draw people together.  

    It all began as a side hustle for the graphic designer, after years of taking on less appetizing projects such as fashion illustrations and corporate reports. Itching to move into the food space, she went about building a portfolio by sketching family recipes, as well as produce from the farmer’s market to put up on her website.

    The images were simply too adorable not to bring to life, so Jodi figured she’d screen-print a few onto dish towels, to give as presents for family and friends. While they didn’t quite make the holiday deadline, the towels ended up serving a larger purpose. Instead of working for clients, Jodi realized she could connect directly with customers from her Washington D.C. home studio, by crafting giftable products that add a spark of joy to everyday objects. 

    The Neighborgoods is clearly known for its cheerful and colorful dish towels, that fuse a love of illustration and food. Machine washable, made from natural, unbleached 100% cotton, and hand screen printed with eco-friendly inks, designs include edible images paired with punny sayings such as “Getting Figgy with It,” or “Avo Nice Day.” Equally adorable are retro-chic aprons, oversized canvas tote bags, baby onesies and collectible greeting cards, adorned with everything from exclamations over oysters, to guides on constructing a cheese plate.

    Jodi has even added a new line of masks to the whimsical collection, repurposed from misprinted towels. They’re the perfect way to add a smile to everyone’s face (even when concealed behind cloth), and are sure to have you looking good in the neighborhood.

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