Head of Copy @ PetPlate
As PetPlate’s first head of copy, I brought high-impact creative in-house, saving the company hundreds of thousands of dollars in agency fees and propelling a new and little-known fresh dog food contender into a leading competitor, well regarded for their signature voice (with a bit of 90’s swagger) and differentiated RTB’s.
Projects included: Brand refresh (strategic positioning, brand book, website relaunch, delivery box redesign), new product launches (naming, packaging), omnichannel expansion, TV commercials, taglines, headlines and logo lockups, trade show booths and collateral, in-store retail assets, social media, office branding, onboarding materials, LP’s, 3rd party websites, blog, and much more.
Writing Samples
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New Product Names
FreshBaked (trademarked name for PetPlate’s new brand of human-grade dry dog food)
Roost Rulin’ Chicken (FreshBaked chicken recipe)
Lean & Mean Venison (fresh food recipe)
Power Packed Pork (fresh food recipe)
Trail Blazin’ Beef (FreshBaked beef recipe)
Soothe Operator Soft Chews (digestive supplements)
Hip Hopping Soft Chews (mobility supplements)
Chill Out Soft Chews (calming supplements)
Up to Fluff Soft Chews (skin and coat supplements)
Package Copy
(FOP)
FreshBaked
Roost Rulin’ Chicken Recipe
Grain-Free Nuggets
Human-Grade Food for Dogs
Vet-designed for balanced nutrition
Slow-baked to lock in nutrients
Made with USDA premium chicken
Visible veggies, fruit & superfoods
No fillers, no by-products
BOP
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Item description
