Role: Senior Copy Manager (In-House)

Projects Included: Brand refresh (strategic positioning, brand book, website relaunch, delivery box redesign), new product launches (naming, packaging), omnichannel expansion, TV commercials, taglines, headlines and logo lockups, trade show booths and collateral, in-store retail assets, social media, office branding, onboarding materials, LP’s, 3rd party websites, blog, and much more.

Product Names + Packaging

Landing Pages + PDP’s

Trade Show Booth + Retail

Welcome Booklet + Retention

Owned Media (Blog + Social)