What ties these worlds together? A knack for capturing unique voices, identifying sharp differentiators, and celebrating compelling points of view. This allows her to craft narratives that resonate deeply with audiences—whether amplifying the story of an author, refining the vision of a business, or elevating the impact of a brand.

Ok, switching to 1st person for a moment….

While the aim of this site is to sell you on myself, I don’t think it’s useful to prove how quirky I am (I definitely have my moments) or to launch into an impassioned entreaty about why hot dogs are or aren’t sandwiches. At the end of the day, what matters is what YOU sound like and what YOU care about, and my uncanny ability to bring your brand to life.

Sarah Zorn is a James Beard Award-nominated cookbook collaborator, seasoned
food + lifestyle editor,
and expert conversion copywriter and content strategist.

"My task which I am trying to achieve is by the power of the written word, to make you hear, to make you feel—it is, before all, to make you see. That—and no more, and it is everything." — Joseph Conrad

"My task which I am trying to achieve is by the power of the written word, to make you hear, to make you feel—it is, before all, to make you see. That—and no more, and it is everything." — Joseph Conrad

"My task which I am trying to achieve is by the power of the written word, to make you hear, to make you feel—it is, before all, to make you see. That—and no more, and it is everything." — Joseph Conrad

"My task which I am trying to achieve is by the power of the written word, to make you hear, to make you feel—it is, before all, to make you see. That—and no more, and it is everything." — Joseph Conrad

"My task which I am trying to achieve is by the power of the written word, to make you hear, to make you feel—it is, before all, to make you see. That—and no more, and it is everything." — Joseph Conrad

"My task which I am trying to achieve is by the power of the written word, to make you hear, to make you feel—it is, before all, to make you see. That—and no more, and it is everything." — Joseph Conrad

  • Sarah embodies everything one could hope for in a collaborator and recipe tester.

    Her intelligence, passion, and resourcefulness are matched only by her unwavering dedication and reliability. Beyond her expertise, Sarah’s wit and charm make her a joy to work with, and her calmness and commitment to exceeding expectations ensures she’s an indispensable asset to any team.

    — Lauren Deen
    NYT best-selling author, Emmy-winning producer

  • Working with Sarah has made my recipe development process seamless and enjoyable.

    The detailed feedback and notes have been incredibly valuable and have brought me confidence knowing my recipes are meticulously tested for things I would never catch on my own. Sarah consistently goes above and beyond what I expect and is quick to turn around asks, providing thoughtful suggestions and really becoming a part of the entire process. She’s a joy to work with and I can't recommend her services enough! 

    — Jenn Lueke
    Food influencer and founder of Jenn Eats Goood

  • Sarah is passionate about making a project the best it can be

    … and will go the extra mile to bring out the best in her fellow teammates and contributors. She's consistently communicative, and brings a sense of authority and expertise to any project she touches.

    — Missy Frederick
    Cities Director, Eater

  • Sarah has a great understanding of her target audience, with a strong sense for what topics truly resonate with them

    … and how to blend those topics with SEO strategy. As a content strategy consultant, I can personally vouch for the exponential organic growth Sarah drove for PetPlate's website, and it was always apparent how motivated she was to produce amazing results month after month.

    — Hannah Love
    SEO + content strategist